If you have a few Halloween lenses then grouping them together should help and if you’ve already read up on linking strategies I’m sure you’re already doing this. I actually have two Halloween lensographies this year. Last year I created my Boo!ography using the squidboo template which is a good idea if you haven’t been using the squidboo template because it’s like another front door to your lens and it has it’s own top 100 (I think).
This year I’ve created quite a few extra costume lenses so I created a costume-ography as well. I decided to create this separately (although it’s linked to my boo!ography) because Halloween’s not the only time people wear costumes. I made the mistake on one of my first costume lenses in using the words Halloween costumes in the url as well as the title. If you keep the word Halloween out of the url, you can still put it in the title and then take it out of the title after Halloween has passed.
When I lived in the UK we used to dress up in fancy dress for New Years Eve, I then moved to New Zealand where everyone in the town I lived seem to dress up for Christmas Eve. Over the years events such as 30th, 40th, 50th etc birthday parties have gone through stages of becoming fancy dress events. Basically I want to be able to promote all of my costume lenses throughout the year and not make them just about Halloween………..don’t get me wrong Halloween is still the biggest sales time for most of these lenses, although one of them makes sales every week of the year – I’ll let you try and guess which one and why.