It seems that every few months there's a discussion about improving lensrank and I always think to myself it doesn't matter if you optimise your lens you can make sales with any lensrank. Of course the ironic thing is that when you do make a sale this increases your lensrank!!
I have stated publically before with lensranks of lenses that still show income, but I thought I would bring it up again in case anyone was worrying about it. As of today these are my lensranks of over 100,000 that have sales on them -
lensrank 109,571 pending $2.71
lensrank 115,779 pending $2.20
lensrank 283,207 pending $1.12
lensrank 113,107 pending $0.86
lensrank 183,445 pending $0.71
lensrank 168,097 pending $0.54
lensrank 201,069 pending $0.29
So my little bit of advice today is to stop spending time stressing on lensrank or trying to do things that may improve it and concentrate on building backlinks, promotion and making sure that your lens is loved by google, rather than fellow lensmasters who won't be buying from you anyway. It's always nice to get both lensrank and sales, but there is only a limited amount of spaces in the tiers so if you're after an income you need to focus on increasing sales instead.
The trick with these lenses is that they rank on the first page of google for their keywords, except for one of them and that one gets all of it's traffic from a higher ranking lens that is on the front page of google and also has a lot of organic backlinks. The people who click through to this particular lens do not click to look at it, they click to buy!