If you’re reviewing one particular item should you put that in the sidebar too or should you include alternatives? Sometimes a lens may not be for selling so should you feature someone else’s blog that is on the same topic or a featured lens that isn’t your own?
I actually don’t have any answers yet as I’m happy experimenting myself, but one things for sure the sidebar widgets are a good thing.
Why are they a good thing? Because they give the lensmaster control over yet more of the page and you can decide if and how you want to use them.....and remember you don’t have to use them all up.