One thing that I've noticed on Squidoo is how important it is to keep a lens updated. People have been saying this for absolutely ages, however it's only really been the last 12 months that I've noticed it really making a big difference to my lenses. I'm not sure if it's a change in the algorithm or if it's because so many people are refreshing their content, either way I think it's a great idea to set up an updating system for your lenses.
You don't have to do a major update every single time, just a few little things count as an update like these -
- Check that you've filled in all 6 spaces in your related pages spaces.
- Update tags.
- Check for spelling mistakes.
- Credit images.
- Change a theme.
- Make sure you're using your sidebar widgets.
- Add a bookmark widget.
- Change your featured lenses to do-follow - I use this tool
- Check that your links all work especially sales links.
- Change modules/products/images around - think of it as a shop, shops change window displays and shop displays regularly.
I also make notes as to major changes that I can do at a later date and plan time to go back and do them.
Don't stress if you haven't updated your lenses in a while I have a number that were last updated in January 2011 and only one of these exceedingly 'old' lenses have gone into wip. However I will be working a lot harder on updating every single one of my lenses after noticing some huge jumps in lenses I have been updating over the last couple of weeks.
I'm continuing to also use Wizzley, both to produce content in it's own right as well as to provide backlinks to my lenses. Interlinking of your relevant work is always a great idea. I'm finding Wizzley to be really good and thoroughly recommend it.
It's the sixth month already so you should be working on updating your Halloween and Christmas lenses as well as making any new ones that you want to add to your collection.
I will be endeavoring to update this blog once a week from now on to include tips (as usual) and I might also be adding some lenses of mine that I'm needing to do some serious work on so that you can see how I try to 'rescue' some of my lenses when they're not paying their own way.