Thursday, July 12, 2012

Are Lensographies Still Valuable?

With all the Google changes during the last couple of years are lensographies still relevant?   I believe they are, however we need to be aware that the type of lensography you have will make a huge difference.   The mere list of lenses style of lensography really isn't effective any more, however lensographies with content are invaluable.

I like the fact that I can keep all of my 'like lenses' in one place for organizational purposes, but lensographies do more than that.   How many of you have lenses that have dropped into WIP?   

If you've answered yes then did you know a lensography can help that lens?   When a lens falls into WIP it means that Squidoo no longer features it on the Related Lenses feature, or on tag pages.   With a loss of internal links it's important that it still has some in Google's eyes which is where interlinking your work helps.   There are lots of ways of letting Google know that your page is still there and one of the easiest ways is by setting up a lensography which features the lens.

I have a few lenses that live part of their life way down in the ranks and with the increasing number of lenses on Squidoo a number of them have fallen into WIP over the past year.   These are lenses that are very specific to different seasons and although they are barely visited at some parts of the year the sales they make at other parts of the year make them valuable pieces of online real estate.    This means I link to them from various places like other sites such as Wizzley or Hubpages, on blogs and with a lensography.

I've actually been amazed at how well some of my lensographies have ranked in the past as well.

With this in mind I realized that although I have a Christmas ornament lensography (which ranks really well in the lead up to the holidays), I didn't have a more general Christmas page and as I'd just made a few more Christmas lenses I decided I should start up a new one called - The Christmas Page.

This page is far from perfect yet, I didn't do any keyword research, I basically wrote a page where I could encompass my Christmas lenses.   What I have done is added some content and I also decided to keep it in the Happy Snowman magazine to see if that gives me any traffic.   I will be going in and customizing my bio on the lens and will also be examining my traffic and adjusting the content depending on what keywords show up in my stats (if any).

When I first published this lensography two of my lenses featured were in WIP, they're still not in a paying tier, but they are featured and are getting traffic.

As I mentioned on a previous post you should be working on Halloween and Christmas lenses at the moment and one of the things I worked on this week was updating my Costume lensography which had just been a list of my costume lenses.   I've added extra content including a few costumes on this page and customized my bio as well.   I'll continue to add content to it, but what's interesting is that it's now comfortably in tier 3 which I was not expecting.

Shameless Plug

If you're looking for some products to promote on your Christmas lenses check out these throw pillows and cake picks from my Christmas Zazzle Store -

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