Obviously if you manage your on page optimization well and get ranked on the front page of google they will be able to find you easily - this is how I've managed to get a number of my organic backlinks, but what if you're not on the front page of google - is there any hope?
This is why I think there is a value in any backlink you can get so if there's a way of obtaining quick and easy backlinks then I say why not. We discussed Squidoo directories on a previous post as one way of getting backlinks, but plexos are good as well.
I used to love coming across plexos when looking at lenses and I would eagerly add my lens, but I used to think to myself how can I find which lenses have plexos that I can add to without just visiting them when someone posts a link on Squidu?? Well spammers always seem to find these plexo and I found out a black hat seo trick for us to use for good instead of spam!!
Now I'm going to assume that you're all writing in a niche now? This means that you'll have a keyword or keyphrase that you're targeting so here's what you do.
- Go to google
- Type in KEYWORD + site:squidoo.com + "0 points"
- Press enter and visit the lenses that show up
It's a great idea to check out these lenses as well because they are your competition so see what you like about the lens, are they worth linking to or lensrolling with your lenses? I'm very gradually going through my niches and adding links to plexos with keywords or phrases that I'm targeting.
Now you're probably thinking, but are they worth anything? All I can say is I look upon backlinks as breadcrumbs that can lead people to your lens. You don't know who is going to see your lens on a plexo, in a squidoo directory, from a tweet and think hey that's really good before favoriting it for their one million facebook friends! We can't always predict where our traffic is going to come from, but with enough enticing breadcrumbs we can hope that it comes.
About 18 months ago one of my seasonal lenses started to get a lot of hits......but it was the wrong season! It went from a handful of hits weekly to hundreds. I looked at the stats and found that a single blog had linked to me highlighting one module of that lens - turns out that the heading on that lens was what they had typed into google and I actually ranked for that long tail keyword phrase without realizing it. The person was obviously a successful blogger and liked my lens - she's linked to it twice since. The reason for this story is that you never know who is going to find your lens and link to it - it could be through google, plexos, squidoo directories, xomba, best reviewer or just about anywhere.