Since I have started to take more care of all of my titles, not just the main one, I have found that it's far easier to rank well in Google. Of course not just titles are going to do the job, but if you have a lens which seems pretty good for content and yet it's getting no traffic because it's just not ranking well then revisiting the titles may be a great idea.
Look at your keywords or keyword phrase - is it highlighted in your titles? Now obviously you can't always have your main keywords in the title of each section especially if your keywords are something like The Lego Architecture Series and so you want your different titles to reflect each of the sets in the series such as The White House and Fallingwater, what you can do is add Lego Architecture Series to the sub-heading.
The biggest mistake people use is with their Guestbooks - we all know not to leave the generic New Guestbook as the title, but what do we put instead? Use your keywords in the title in the form of a question. Why, well two reasons really -
- It adds your keywords into your title easily.
- It makes it more likely that you'll get commenters to use keywords in their comments.
Now stay tuned for next time as I've started a new project which I'll be revealing to you and hopefully it'll be a really interesting journey that we can take together. Also as the year is coming to a close I'll be looking back and updating you on some of the experiments we've tried this year.