Wednesday, January 19, 2011

Legofun - Working On A Niche Account

Today we're having a break from doing lens dissertions and we're looking at my second account which is a niche account focusing on Lego.   I'm trying to take note of everything I do so that you can follow along from the beginning of a new account to what I hope will become a very successful account - we live in hope anyways!

I was so excited when I logged in yesterday because I got my first sale on my Legofun account!   Now my main account still has three figures showing on the dash and yet I’m doing a happy dance over a mere 29 cents, but I know that you’ll understand.   Since starting this second account I haven’t really had a chance to do much in the way of marketing and promoting so I wasn’t expecting to get a sale so soon.

The sale was on my Lego City Police Sets lens, this was my second lens ever created and was ‘born’ on 20th December 2010.   Considering how little I have done with this lens I think that it’s pretty cool to have had a sale in less than a month.   (See below for what sold.)

Now, however it is time to start promoting this account and as I was going to start at the top that will be the Lego City Police Sets lens, so what am I going to do?

First I’m going to take a look at the lens and see if it needs anything changed and to refresh my mind as to the lens itself.   Next I have to look at Google and I’m number 8 for Lego City police sets, the ones above are all big players like Lego’s own shop, Amazon, K Mart etc.   Being on the front page does explain why I’m getting regular traffic though.  

According to the Google keyword tool I am well optimized for legos city police which gets 22,200 monthly views, I’ve had 213 visits since I published (just under a month ago) – obviously I need to get to the number 1 spot!

First up I lensrolled my Lego City Police Sets to all of my other Lego lenses.

Next I submitted the lens to –,, isle of squid, lensmasters.slinkset, squidpoint, squidirectory.

With each of these submissions I entered the ‘description’ into the Google SERPs tool that we’ve discussed previously to make sure that I had some keywords in them.   That’s all I had time for yesterday, but that alone has seen an increase in Google this morning as I find myself at #5.  

I think the fact that I wasn’t able to jump on and add all of my backlinks straight away might be working in my favor.    Google has some pretty complicated algorithms and gets suspicious if you try and add backlinks too quickly, maybe leaving the backlinking for a few weeks before starting was a good idea??


  1. I am interested in your approach to social bookmarking since I have heard two schools of thought on that strategy.

  2. There are a lot of conflicting ideas about it, that's part of the reason why I though setting up a niche account and keeping note of every step I take will help people decide for themselves.

  3. I am going to have to check out some of those lens directories you mentioned. I only regularly use