Friday, February 5, 2010

HIMYM Tees Update

Okay so I’ve left this lens alone to see how it would cope in the big wide internet all alone and this is what I’ve found… got lost:(

I searched google for How I Met Your Mother Tees and went through the first 100 results and this is what I found –

Xomba link to lens #8
She Told Me link to lens #10
Another Squidoo lens on the show (not one of mine) #15
One of the posts on this blog #16
She Told Me link to lens (again!) #30
Another post from this blog #50
My Barney Stinson lens #55
Xomba link to my Barney Stinson lens #62
Twitter link to site # 84
Twitter link to site #90

Yes the poor lens is lost, but at least it has friends pointing the way in Google and a great reason to be using Xomba and She Told Me if you don’t already.

Now I looked at this weeks stats and the lens has had a total of 5 visits this week – oops!

3 from Xomba
1 from She Told Me
1 from Google (someone managed to find it!!)

Doesn’t sound too good does it? However it has had one clickout onto a tee (unfortunately this didn’t result in a sale) which means that the click-through rate is at 20% and that is good.

Now I just need to get more visibility to the lens which will hopefully lead to more traffic, but let’s hope that the click-through rate doesn’t drop. Now the competitor’s lens that shows up at number 15 got 119 visits this week (you can check this out on Squidaholic). If we could get to 100 and maintain a 20% click-through rate we should start seeing some sales.

Time to make some changes to the lens, and this is what I’ve done –

I’ve added the words How I Met Your Mother to the introduction in a couple of places (the phrase wasn’t in there originally) and I changed the intro heading to How I Met Your Mother T-Shirts instead of How I Met Your Mother.

I added the phrase How I Met Your Mother tee to the text above Barney’s Suit Up tee. Under the heading Barney’s Bro Code I added the sub-heading A Classic How I Met Your Mother Tee. In the ebay module I changed the word tee to read How I Met Your Mother tee.

Next I moved on to the tags. I took out the tags barney stinson and how I met your mother and left in the primary tag of how I met your mother tees along with these tags – barney stinson tees, suit up, the bro code, lou16. In the discovery module I only had two lenses listed – Barney Stinson and Barney Stinson for President, so I added Lou’s Tee-Ography.

I then pinged the lens via squidutils.

I’ll also promote it on a few other sites (probably on Monday, although I may get to it this weekend) and evaluate it’s performance later in the week.

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