Squidoo have a number of great tools which will help you to become a success they include the discovery module, squidcasts, squidu and stats. Today I want to discuss stats because I think that what you find there and how you use it is very important.
If you don’t know where to find your stats then go to your dashboard and as you hover over a lens title you’ll see options underneath them like edit, label, stats, cast, health – probably not in that order, but you’ll get the idea. You just need to click on stats this will take you to your summary page. This shows you how many people have rated you, when the lens was created, current lensrank and highest lensrank achieved and how many days spent in the top 100.
It also mentions a few other things like clickouts and amount of times favorited and shows you a graph. Honestly I don’t spend much time on the summary page as I want to look at the lens in a little more detail.
There are four tabs on your summary page – summary, traffic, earnings and royalties. The one I want to take you to is the traffic one, this page is a huge help.
Looking under here you can see where your external traffic came from which is excellent
This is an example and as you can see I’ve got traffic from a few search engines – Google, Bing, Yahoo etc. Now when you get traffic from search engines you’ll see that next to it are the keywords and number of people who found you from those keywords.
Now I used to add these as tags, but don’t do it! We’ll talk about tags in another post. I read somewhere on a lens or in Squidu that you should add these terms as keywords in your lens.....I don’t see why you need to as you’ve already been found from these terms. However what you could do (I haven’t, but it’s a good idea) is to open google and type these keywords in and see how high your lens ranks. Depending on where you are you could add them or not.
What do I see as important with these figures? What people are interested in. I look at my lens and think okay if I wanted to know about widgets and this lens came up would it answer the question. If it doesn’t you have a couple of options – change it so that it does address it or write another lens. To give you an example of mine, I wrote my Lady Gaga lens and after a while I was getting a lot of hits using the term Lady Gaga Tattoos in fact my lens was ranked higher for this term than it was for Lady Gaga alone. What did I do? Well if you’ve looked at my lenses already you can probably guess. I created a Lady Gaga’s Tattoos lens and linked from what I already had written in my Lady Gaga lens to this new lens. This new lens also linked back to my original.
I increased one top tier lens to two top tier lenses in this niche.
Underneath this you have a list of Referrers which can also be illuminating – although to be honest these can sometimes be frustrating. I don’t belong to facebook so if someone links to me from there I can’t read what they’re saying. I’ve also been linked to from non-English written sites and again I don’t know what they’re saying.
If you come across a site/blog post that links to your lens and you like it then you can tweet it, stumble it or dig it and hopefully that will lead to more visits for you (but you’re not digging or stumbling a squidoo lens!). I think Greekgeek mentioned that on the forum one day and I’ve done it a few times since. Now don’t do that if you don’t really like the site that your link is on or your followers may think – what the??
Underneath this you get to the Discovery Tool and you can see where your internal traffic has come from……now there’s been some heated debate about the Discovery module since the lens design has changed and I’m going to address this in another post because I think it deserves it’s own discussion. It is very enlightening to see these stats though.
At the bottom are your clickouts. These will really help you to identify with your audience, you can see if they’re interested in buying (clicking on products) or if they’re after information (clicking on links) and they can also provide ideas for more lenses.
Another example is when a product was being clicked on by about 10% of my visitors to one of my lenses and yet other things were being clicked on by 1% or less. I created a new lens focusing more tightly on the product and a link for people to click on. Now the number of clicks to this product hasn’t noticeable decreased, but I am getting 4% clicking through to the other lens which has sold more of the product.
If you find that a number of people are clicking through to another site, check it out and see if you can add your link to that site as they obviously have something in common. This won’t always be possible, but I found that there have been some where I’ve been able to add a link on certain parts of the site for example I added a link to the NY Times which is a nice backlink to have even if it’s just for hubby to see and be impressed by (I didn’t tell him I’d manually added it, he thinks they found me!).
This lens is getting soooooo long I may have to stop there and discuss other benefits of the stats in another post. The long post will hopefully make up for the fact that after the excitement of the purple star yesterday I forgot to post then! But talking of purple stars (did you see how I did that, man I’m good :D ) if you’ve been lucky enough to get one then add a link to my plexo at Lou’s Purple Stars.