Get Traffic With Images

As I'm undertaking a lot of updating in recent weeks I'm coming across a lot of my older lenses that aren't primed for Google image search - are yours?

When I first started writing I assumed that Google saw images the same way as we do, but they don't.   Search engines see what are called alt-tags, alt-tags are basically words that describe the image and are another way to get keywords onto your lens.

There are two ways in which you can add alt-tags on Squidoo and they depend on how you upload your photographs.

The first way is when you upload your image from your computer into a Text Module, Text Module with Big Picture or a Polaroid Module - when you're uploading it the box will look like this -

The first box is where you choose your file from the computer to upload, the second box is called Label this photo and the third box is the option to link the file to a url.   The label this photo is where you add your alt text.

This alt-text should include some keywords in it, but if my image uploads in a big enough version to read it (I haven't done a screen print on blogger since the changes) then you'll see that I didn't use the words Lady Gaga Tattoos on this photo despite that fact that it's on my Lady Gaga Tattoo lens and there's a reason for this.   You need to vary the keywords used on your images the same as you do in your text or Google will think you're keyword stuffing.

I did a lens over a year ago now and had just been reminded about the importance of alt-tags so I went through and updated all of the products with the same title - my main keywords.   It did not work and despite the fact that lots of people were searching for these exact keywords and I actually promoted the lens a bit it was getting nowhere.   I recently reviewed the lens wondering what to do and I noticed the alt-tags and banged my head on the desk - what was I thinking???   Needless to say I have altered them know so that it doesn't look like such a spammy page in Google's eyes - to read it you actually don't see a lot of keywords, because you see the images as images, but to Google it would've reeked of spam (I should have known better).

The second way of adding alt-tags is when you're using images via HTML either because you're hosting them elsewhere or because you're using products with an affiliate link like Zazzle or Shareasale.   When using affiliate links they will sometimes contain alt-tags already, but they may not be the tags you want to use so it's easy to change them.

<a href="http://www.shareasale.com/r.cfm?u=272258&b=82823&m=12853&afftrack=gothic%20count%20costume&urllink=www%2Ehalloweenmart%2Ecom%2Fadult%2Dcostumes%2Fgothic%2FCount%2DGothic%2Ehtml"><img src="http://www.halloweenmart.com/core/media/media.nl?id=57955&c=801044&h=52b96c0c24e7488cff1f" alt="gothic count costume" width="190" /></a>

The alt-tag is showed in red from an affiliate code I got from Shareasale - the first part of the code is the linking part shown inside the <a> tags and then you have the part which shows the image - immediately after the image url (which is always inside "") you simply put the alt tags like above.

Now I actually altered the words inside of the alt tag in this code as I was doing a blog post on Gothic Costumes and wanted to use the words Gothic and Costume in there for more keyword juice.   I notice especially with Zazzle that the alt tags aren't always the best for your particular lens so feel free to change them to something that fits better.

Changing alt-tags - now it is easy to change your alt-tags at anytime, simply alter the HTML if that's how you've uploaded the image or go in to edit the module and change the Label this Photo box.   Now when you change the label you must remember to hit upload again or the change will not happen.   You will get an error message, but just ignore this (it seems to happen whenever you don't change the image itself, but just change the alt tag or the url) it will still update.

Now I have a feeling that you're not going to be able to view the screen print I uploaded very well, so I'm going to tell you what it says for the alt tag - born this way tattoo.   Now why did I use this?   When I first uploaded the image a lot of people were searching for images of her born this way tattoo and Google was directing some of the traffic to me because I talked about it although I didn't have an image I could use initially (lots of illegal ones doing the rounds mind you, but that's a whole new blog post!) - because most people were circulating an identical image that actually wasn't a very good one I wanted to dominate the traffic with this one.    This is a valuable lesson - using your own stats and add keywords from them (if applicable) onto your lens OR make another lens on that topic which you can link to from your existing lens (if that's more appropriate).

It really is amazing how much traffic images can bring to your lenses so it's well worth checking out if you've optimized (but not over-optimized!) your images when you're updating your lenses.   Remember also that sometimes you'll need to change your alt-tags depending on changes in what people are searching for at that time.

Are Lensographies Still Valuable?

With all the Google changes during the last couple of years are lensographies still relevant?   I believe they are, however we need to be aware that the type of lensography you have will make a huge difference.   The mere list of lenses style of lensography really isn't effective any more, however lensographies with content are invaluable.

I like the fact that I can keep all of my 'like lenses' in one place for organizational purposes, but lensographies do more than that.   How many of you have lenses that have dropped into WIP?   

If you've answered yes then did you know a lensography can help that lens?   When a lens falls into WIP it means that Squidoo no longer features it on the Related Lenses feature, or on tag pages.   With a loss of internal links it's important that it still has some in Google's eyes which is where interlinking your work helps.   There are lots of ways of letting Google know that your page is still there and one of the easiest ways is by setting up a lensography which features the lens.

I have a few lenses that live part of their life way down in the ranks and with the increasing number of lenses on Squidoo a number of them have fallen into WIP over the past year.   These are lenses that are very specific to different seasons and although they are barely visited at some parts of the year the sales they make at other parts of the year make them valuable pieces of online real estate.    This means I link to them from various places like other sites such as Wizzley or Hubpages, on blogs and with a lensography.

I've actually been amazed at how well some of my lensographies have ranked in the past as well.

With this in mind I realized that although I have a Christmas ornament lensography (which ranks really well in the lead up to the holidays), I didn't have a more general Christmas page and as I'd just made a few more Christmas lenses I decided I should start up a new one called - The Christmas Page.

This page is far from perfect yet, I didn't do any keyword research, I basically wrote a page where I could encompass my Christmas lenses.   What I have done is added some content and I also decided to keep it in the Happy Snowman magazine to see if that gives me any traffic.   I will be going in and customizing my bio on the lens and will also be examining my traffic and adjusting the content depending on what keywords show up in my stats (if any).

When I first published this lensography two of my lenses featured were in WIP, they're still not in a paying tier, but they are featured and are getting traffic.

As I mentioned on a previous post you should be working on Halloween and Christmas lenses at the moment and one of the things I worked on this week was updating my Costume lensography which had just been a list of my costume lenses.   I've added extra content including a few costumes on this page and customized my bio as well.   I'll continue to add content to it, but what's interesting is that it's now comfortably in tier 3 which I was not expecting.

Shameless Plug

If you're looking for some products to promote on your Christmas lenses check out these throw pillows and cake picks from my Christmas Zazzle Store -

Vintage Snowman Images Throw Pillows by ChristmasHolidays
See more Snowman Pillows

A Very Merry Christmas Cake Topper by ChristmasHolidays
Find more Cake Toppers at Zazzle

Squidoo and Zazzle

The tax year in Australia (where I live) runs from July 1st to June 30th, now you might wonder why I'm telling you this.   The answer is because I'm busy preparing my tax return and I've discovered that Zazzle was my third highest income earner for the year which is great - what does Zazzle have to do with Squidoo?   One word - referrals.

At the beginning of the year I re-assessed my income streams and I realized that Zazzle was becoming a bigger part of my income and yet when I looked at where I was making my Zazzle income it was quite an eye-opener - 15% royalties, 85% referrals.

My biggest method of getting referral earnings is through Squidoo - for some reason Squidoo and Zazzle combined just work.   There's a lot of people complaining about lack of referrals through Squidoo both on the Squidu forum and on the Zazzle forum, but I have to say that my income shows the two still work well together.

Now my last post was about taking advantage of the Flickr module demise and increasing clickouts on your lenses and a recent post by Greekgeek on her blog has given some more really interesting food for thought that concerns Zazzle and Squidoo.   Ellen's blog is a really good one to subscribe to by the way, anyway she says that on one of her lenses she includes posters -

....whose spoof punchlines are a little too small to read, so visitors tend to click on them to view the posters on Zazzle. 

Now she goes on to say that she doesn't sell many, but this is definitely something to think about when looking at increasing the click through rate.

I mentioned a lens in my last post that was getting a lot of traffic, but only had a 1% click through rate well that lens was my 10 Delicious Blue Curacao Cocktails and I increased the clickout rate to 3% after adding the recipes on Google Docs and then linking to the document as a printable version.   The traffic has also increased (as it does in the lead up to and throughout summer) and this lens is now firmly in tier 2 and even seems to be knocking on the tier 1 door.    It has never been this close to tier one in it's life!

What did I do?   I added some Zazzle products to the lens only a couple of days ago.   There's a Zazzler called the Martini Diva who makes cocktail recipe cards so I found 6 recipe cards that included blue curacao and popped them into a text module adjusting the size so that if people want to actually see the recipe they will have to click on the product as well!

Another great thing about joining Zazzle and adding the products to your lenses is that there are a number of licensed products that Zazzle make including Disney, Marvel and Harry Potter.   The referral rate is 15% so selling some of their posters, mugs, iphone cases etc can really add up.

If you're working on your Christmas lenses then why not add a few Zazzle products to them like these -

Take Advantage of the Flickr Module's Demise

As you're probably all well aware Squidoo's Flickr module has bit the dust.   Now if you have been using a lot of Flickr modules on your lenses then I'm sure you've been following some of the suggestions on Squidu about the changes and ideas for dealing with it.

I have only had the module on three of my lenses, although earlier this year I had looked at putting it on a lot more of them.   Unfortunately, or fortunately as the case may be the images that came up in the Flickr module just weren't right for the lenses I wanted to use them on.   I was after clickouts and the Flickr module was great for that.

What do I mean by taking advantage of Flickr's demise?   Well there are a lot of people with well ranked lenses who suddenly find themselves possibly losing alot of clickouts which means there's opportunity for you to gain some lensranking juice.

Let me tell you a story which I'm sure is familiar to a few of you, I'll call it The Tale of Two Lenses.   I have a couple of lenses that don't make sales (that's not their intent), one of them got 282 visits in the last week the other got 796 visits in the last week.   One of them is in tier one and the other is in tier three (actually this morning he's visiting tier two, but his visits are usually very brief ones).   Can you guess which is which?   If you guessed that the lower visited lens was in the top tier you would be correct.

The Reason - clickouts!   Yes the one with nearly 800 visits has only a 1% click-through rate which is something that I need to work on.

If you have some lenses that aren't performing as well as you think they should have a look in the traffic stats and see what the click-through rate is.   You'll see the rate under the traffic stats of your lens -

As you can see this lens doesn't get a lot of traffic, but it does have a good click-through rate of 30% which sees it perform better than some lenses with double or triple the traffic.   

Personally I want to get all of my lenses to have a click-through rate of over 20 (although the higher the better).   Now is the time to start looking at your lenses and seeing how you can improve your click-through rates while some other lensmasters are scrambling to fix up their Flickr modules - it should pay great dividends for you.

How to improve your click-through rate - that is the question and it's really hard to know how to do it with some lenses, but here's a few ideas.

Make sure all of your images are linking out to somewhere - depending on where I've gotten the images from some people are happy to simply have the photo linked to their website other's want a text link, but even if I've given them a text link I'll also link the photo as well because it's amazing how many people will click on that which equals a clickout.

I use a number of posters to illustrate my lenses and these all link back to allposters or amazon (with my referral link of course) and whereas I don't expect to sell these posters they do give me clickout juice as well as nice images.   On one of my lenses - Lady Gaga's Tattoos - I found a poster showing Lady Gaga's unicorn tattoo, but you could also see her bottom so I put a black box over her bottom uploaded the image (linking back to the amazon poster) and put in the text that you could see the poster without the 'blackbox' by clicking on the image.   I think this is the biggest click out I get across all of my lenses!

What if you use your own images?   Well one idea that I've just started for one of my niches is a photo blog on posterous.   I started writing some wedding lenses this year and one of the fun things about them was making my own inspiration boards - I started the photo blog this week and it's called Wedding Bells - it's basically so that I can link all of my inspiration boards back to it and hopefully get some clickout juice.

It's not just images that get clicked on!   Last year I made some Google docs with printable recipes of some of my cocktails/mocktails and even a party planner - checking through stats on one of my lenses this week I've found that this is responsible for quite a few clickouts which tells me I must definitely work on getting the other recipes onto Google docs as well!

Videos also count as clickouts, although directing traffic to other lenses does not.   If you write on other sites then I think it's time to write complimentary articles that you can link out to as these also work well with the added bonus that you're not just sending people to a different site away from your work.

Of course the best thing for people to clickout of your lens on is a product because not only is that a clickout, but it could also result in a sale which is a win/win scenario.

How are you going to try and increase your click-through rate on your lenses?

Welcome Back - Let's Get Busy!

Well it's been nearly a year (well 11 months) since I had to take what I envisaged as being a short break from this blog.   I've had a lot happening in my offline life as well as online and things have been falling through the cracks, my offline dramas still continue, but hopefully I can still manage to keep this blog updated again.

One thing that I've noticed on Squidoo is how important it is to keep a lens updated.   People have been saying this for absolutely ages, however it's only really been the last 12 months that I've noticed it really making a big difference to my lenses.   I'm not sure if it's a change in the algorithm or if it's because so many people are refreshing their content, either way I think it's a great idea to set up an updating system for your lenses.

You don't have to do a major update every single time, just a few little things count as an update like these -

• Check that you've filled in all 6 spaces in your related pages spaces.
• Update tags.
• Check for spelling mistakes.
• Credit images.
• Change a theme.
• Make sure you're using your sidebar widgets.
• Add a bookmark widget.
• Change your featured lenses to do-follow - I use this tool
• Check that your links all work especially sales links.
• Change modules/products/images around - think of it as a shop, shops change window displays and shop displays regularly.

I also make notes as to major changes that I can do at a later date and plan time to go back and do them.

Don't stress if you haven't updated your lenses in a while I have a number that were last updated in January 2011 and only one of these exceedingly 'old' lenses have gone into wip.   However I will be working a lot harder on updating every single one of my lenses after noticing some huge jumps in lenses I have been updating over the last couple of weeks.

I'm continuing to also use Wizzley, both to produce content in it's own right as well as to provide backlinks to my lenses.   Interlinking of your relevant work is always a great idea.   I'm finding Wizzley to be really good and thoroughly recommend it.

It's the sixth month already so you should be working on updating your Halloween and Christmas lenses as well as making any new ones that you want to add to your collection.

I will be endeavoring to update this blog once a week from now on to include tips (as usual) and I might also be adding some lenses of mine that I'm needing to do some serious work on so that you can see how I try to 'rescue' some of my lenses when they're not paying their own way.

Twitter and Squidoo

Do you use Twitter to promote your lenses?   I must admit I'm a little hit and miss when it comes to Twitter, I'll use it a little bit and then I won't get on it for a few weeks!   A lot of people have disregarded the value of tweeting, but I've recently taken the time to look at some stats as to my twitter clicks and I'm going to make an effort to use Twitter on a much more regular basis.

My Squidoo links get an average of 23 clicks per link which may not be hundreds or thousands, but considering how easy it is to tweet something I think it's pretty cool.

My Zazzle links don't seem to do as well only attracting average of 14 clicks per link and my combined blogs average is doing about as well as Zazzle.

Different links do better than others and I can see that my 80s blog alone gets an average of 27 clicks per link.   This isn't surprising as a poll in Australia a couple of months ago showed that Generation X were actually embracing Twitter almost as much as the Generation Ys.

I'm convinced that if I can get these clicks with my rather hit and miss approach to Twitter then if I make a concerted effort to use it I should be able to do even better.   Last year I used Amazon's tweet button once to try it out - the result?   I sold a kindle!   I really don't know why I didn't continue to use it - in the words of Homer (the Simpson, not the Greek) - Doh!

The only problem with Twitter is that I don't want to be on it all day as I can waste an awful amount of time.   I do belong to places such as Amplify where it will automatically send a tweet for me, but the other way around this problem is by using a program to schedule my tweets.

I use Social Oomph to do a few things.   I have started scheduling tweets through them (there's two versions a free one and a professional one - I only use the free version), this is very handy.

I have been using the shorten url link on Social Oomph - in fact this was the main reason I joined the site initially as it was bad enough keeping my tweets short enough let alone also adding a full url!

I also have it set to autofollow everyone who follows me - not something everyone would want, but I find it easier to unfollow people who send me too much spam than to keep up with everyone who becomes my follower.

You can set up a DM to be sent to all new followers, but I don't do this as I don't like to receive generic messages myself.

When tweeting there are things to think about - if all you do is send links I'm pretty sure you'll get unfollowed at worse or at best no clicks on the links.

I do get onto Twitter once or twice a day (when I'm using it which will be from now onwards!) and read through a couple of pages retweeting some things that I like or answering questions that people have asked.

I love some of the quotes that are around - yes I'm one of those people that used to like the quote a day desk calendar that we had when I worked in a major bank - I'll often tweet a couple of different quotes that I think are funny, inspirational, thought provoking etc.

I check if there have been any mentions of myself although lately social oomph have been sending me emails when someone replies to one of my tweets or mentions me (I don't know why this has started happening, but it's very handy).   I then make sure I reply if appropriate.

I have found that I can send tweets on my phone so I'll often send a quick tweet if I'm waiting on my daughter to get out of school etc.

I have read that there is a 30/30/30 rule - I'm not sure that you have to be exact, but it does seem that this would make sense - 30% tweeting your links, 30% re-tweeting, 30% personal comments or quotes - no links.

The other thing that I've done is used a second twitter a/c and you can log several with Social Oomph and they'll manage them all really well.   Unfortunately because I'm slack when it comes to tweeting this niche a/c while I'm sure was a sound idea, did not work for me :(

Making Sales With Amazon Part Two

In my last post I talked about finding your voice in order to make sales with Amazon, but another important part of converting your visitors into buyers is by knowing your audience.   Now I don't know about you but I have a wide variety of different interests and my friends range in ages from 20 years younger than me to about 20 years older than me.   Why am I telling you this?   Well I have totally different conversations with my different groups of friends and acquaintances and this is the same with my lenses.

I always remember a fellow lensmaster called kab commenting on Squidu about writing on different things versus having niche a/c's and she said that is you looked at all of the different things that she wrote about you'd think she was like a monkey on crack.    That vision just cracked me up, but the same could be said of my lenses.   How do you sell Agatha Christie books alongside Katy Perry Nail Polish?   Obviously you present them differently.

If you've read a number of my lenses you may have noticed that both my layouts and language changes with the different types of subjects the same as the way you talk to different groups of people change - you speak to your child differently to how you'd speak to your best friend and you speak to your child's teacher in a different way again.

Identifying your audience and then knowing how to talk to them will definitely help your sales.

I  think that there are a couple of different types of buyers, those that want lots of quality information and then you just have to hope that you swing them over while they're in the buying process and not 'find them' while they're still in the research phase.

Another type of buyer are the ones that know they want say a Big Bang Theory t-shirt, but they're not sure which one - these buyers actually just want to see what's available and don't need a lot of information on the product, they'll click on what they like and buy from there.

The main thing, which is worth repeating again, is to know your audience and know which type of buyer you're writing for and then (hopefully) you'll start to make regular sales.